The marketing budget part really resonates!

…millions of dollars in marketing budget to make it happen, only to see 0.2–1% share gains per year. Of course, some brands would see hockey stick growth, but that was due to a large array of factors such as a competitor losing shelf-space at Walmart, or a significant increase in marketing budget that drove short-term ROI down but that would eventually pay back in the form of higher profitability 2–3 years down the road, and sometimes external factors such as a global pandemic would grow sales double digits in the matter of months.
How To Grow Small Brands
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Pedro Porto Alegre
Jesiel Deshpande
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Oct 25, 2024
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The marketing budget part really resonates!
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Written by Jesiel Deshpande4.7K Followers
·837 Following
Content & Social Lead at Joba Network | Account Manager at Autowhale | The Reply Gal | Ex BD at Liquid Global & Autowhale | Kpop fan | Book Lover
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